Agencies win place on Government’s campaign framework

Red Brick Road joins Government framework for tactical and short-term campaigns.

Following the announcement last year of of two new campaign frameworks – ‘Campaign Solutions’ and ‘Communications Services’ – all agencies have now been appointed after a 5 month tender process, including a rigorous scoring and selection criteria.

Part of the tactical framework is made of 25 agencies across 4 advertising disciplines of Proposition Development, Creative Development, Digital Marketing and Social Media and Production. Red Brick Road will join 7 others across the Digital and Social Media specialism.

Briefs have started to filter into agencies, however the main launch will commence in April following key stakeholder planning and internal Government training sessions.

Over and beyond specific briefs, and on an on-going basis, Red Brick Road will be partnering with GCS to help shape thinking and share knowledge on communicating effectively.  This includes hosting workshop and training events with the communication team and providing agency work experience. David Miller (CEO) will also be taking part within the Evaluation Council to act as a sounding board for new thinking which will help improve evaluation and optimise campaigns.

‘Campaign solutions’ comprises of 27 agencies.

‘Communications services’ comprises of 67 agencies across 12 disciplines.