Red Brick Road wins Hillarys’ integrated creative account
Hillarys appoints Red Brick Road (RBR) as lead creative agency to £24m billings account
Window dressing and flooring specialist, Hillarys, has appointed Red Brick Road as its lead retained creative agency.
Red Brick Road won the business after pitching against The Refinery, Krow, Brothers & Sisters and BJL in a competitive and multi-staged process managed by AAR.
Established in 1971, Hillarys is the UK and Ireland’s most successful direct-to-customer in-home manufacturer and retailer of made-to-measure blinds, curtains, awnings and shutters, introducing carpets and flooring into its portofolio in 2016.
RBR will help reinforce and reposition the Hillarys brand through a sharpened brand proposition and visual identity which will be delivered across TV, print, VOD, digital and social platforms.
Susan White, marketing director, Hillarys, said: “We’re very excited about working with Red Brick Road at this important time in the brand’s life. The team showed a real tenacity throughout the pitch process to understand our business and its ambitions; their strategic and creative thinking really inspired us. We’re thrilled to have found an agency partner who can help us amplify our direct response activities and create a brand narrative that our customers will engage with.
RBR’s CEO, David Miller said: “We’re delighted to go into 2018 with such an exciting and forward looking client. Hillarys has a clear ambition and a proven track record – the opportunity to build a genuine following for their brand and business is really exciting for us.”
For more information, contact David Miller on 020 7575 7654 (or
firstname.lastname@example.org www.redbrickroad.com) or Sarah Able for Hillarys at 07967 194661
Red Brick Road
Red Brick Road is an 11 year old independent creative agency based in London’s Clerkenwell.
Their clients include L’Oréal, Jägermeister, Yorkshire Building Society Group, The Government, Beano, Suzuki and Thinkbox. They are an integrated agency who create ideas with a following, whether through Advertising, Content, Digital, Social Media, PR or CRM.
The agency’s management team comprises David Miller (CEO), Ben Mitchell (Head of Strategy), Matt Davis (Executive Creative Director) and Richard Megson (Executive Creative Director). Bobi Carley and David Watson are Non-Executive Directors.
In 1971, Tony Hillary began making blinds in his garage in Nottingham. It truly was a one-man operation with Tony doing everything from the advertising and marketing to the manufacturing and fitting. Move on forty six years and Hillarys is the UK’s market leader in made-to-measure window dressings, which now includes blinds, curtains, shutters and awnings. And now we’ve brought our in-home service expertise to carpets and floorings too. Hillarys employs over 1200 people over three sites, two in Nottingham and one in Washington Tyne & Wear and has a network of over 1000 local advisors who provide an in-home service.