Congratulations to our client Soreen and Goodstuff for winning ‘Best Newcomer to Cinema’ at the fourth annual Digital Cinema Media awards, with their ‘Super Surprising Squidgy Sampling’. We’re really pleased with how successful the work has been, and proud to be a part of the Soreen story!
Soreen Lunchbox Loaves moved its TV spend to cinema, becoming the headline sponsor of Odeon’s Kids Club and incorporating sampling week-ends across DCM’s highest footfall family screens and across 180 Odeon Kids Club screenings. Perceptions of the brand shifted within months from that of an old-fashioned load to a modern family snack. The judges were impressed the with ideas, the execution and its “impressive scale”.