Emerald works with Pride in London on their Fundraising Strategy


Our sister agency, Emerald, have been working with Pride in London this year by using data analysis to improve their fundraising strategy. The data analytics from this work will inform Pride in London’s strategy for this year and for the future in 2020.

The work from the team is fantastic and presents an amazing opportunity to support the LGBTQ+ community.

Speaking about their involvement with Pride, Claire Aldous, Head of Data Planning and Analytics, said,

“We are incredibly privileged to be working with the Pride in London team on this year’s event. Decoding data with a human lens to spot contact strategy, content and messaging opportunities to drive Pride In London fundraising now and in 2020. We’re proud to be in a position to volunteer our time and help work towards a more equal and diverse society for all. Thank you Pride in London for the opportunity to support your amazing work!”