Emoov and Red Brick Road launch new integrated campaign
Emoov and RBR introduce the UK to its ‘Emoovment’
Emoov, the UK’s best rated ‘hybrid’ estate agency, relaunches the brand with a new positioning and £5m integrated creative campaign by Red Brick Road. The work is live from 12th January and will consist of national x1 30” and x3 10” brand TVCs, Radio, OOH and social media, including a completely new brand world across all assets.
Emoov combines the value and ease of the online sector, with the expertise of the high-street. Emoov offers UK homesellers a better way to sell their home and the company is fast transforming the face of estate agency on a nationwide scale.
Emoov also offers its customers the choice to pay only when sold, an industry first step in the online/hybrid sector. Emoov is renowned for its award winning customer service and its above and beyond approach to making their customers happy, which has seen the company win multiple awards as a result.
Building on the brand’s dedication since 2010 to empower the nation’s homesellers via its transparent model, low, fixed costs, innovative tech platform and expert customer service, Emoov introduces the UK to its revolution: its ‘Emoovment’.
With a distinct identity, tone and powerful language, the Emoovment is a rallying cry for consumers to demand the best of both worlds when selling a property. And, the use of yellow budgies across all comms, flocking to form impactful murmurations serves as a metaphor for those already joining and enjoying the benefits of this modern and pioneering way.
Red Brick Road was awarded as lead retained creative agency following a competitive pitch process in September, managed in-house.
Commenting on the appointment, Lucy Milne, CMO said “RBR really understood us and our ambitions and have the capability to facilitate a campaign that will match the company’s internal growth and help realise our intentions of becoming a nationwide name that is synonymous with the selling your home.
They’ve also got really powerful creative ideas which will demonstrate how we’re are going to set a new standard for estate agency in the UK and turn our obsession for a transparent, customer first way of doing things into a physical brand.”
RBR’s CEO, David Miller, said “Emoov is an amazing and unique service and we can’t wait to help them get the consumer following they deserve.”
See the TV campaign here.