Red Brick Road launches new brand and direct response campaign for Hillarys
Red Brick Road launches its first multi-channel campaign on Friday for Hillarys, the UK and Ireland’s most successful direct-to-customer in-home manufacturer and retailer of made-to-measure blinds, curtains, awnings, shutters, carpets and flooring. A 40 second brand advert will premiere in the commercial break of Channel 4’s Gogglebox, as part of a special media buy handled by Mediacom North.
The campaign uses the insight that nothing can transform a room like new carpets or windows furnishings, and showcases this disproportionate impact using Hillarys’ products. The brand and direct response TV campaign, ‘Don’t just like, love’, were directed by Wayne Holloway through Cherryduck, and features a distinctive version of The Cardigans’ ‘Lovefool’, performed by Hayley Reinhart.
The campaign is also running across social media, digital display, home interest print, and CRM communications.
Commenting on the campaign, Red Brick Road’s CEO David Miller said ‘Honestly, what’s not to love about Hillarys? They measure and fit everything for you in your home, and the transformation is second to none. Our job was give them a fresh, stylish and distinctive way of showing this.’
Susan White, Hillarys Group Marketing Director said ‘Hillarys has achieved significant growth in recent years, and this new creative direction gives us confidence that we will continue to attract new and existing customers to enjoy the Hillarys feeling.’
See the TV campaign here.