Red Brick Road have developed a new campaign to promote Suzuki’s updated Swift range.
The new Suzuki “Helter Skelter” campaign builds on the success of the ‘Enjoy the Ride’ creative platform that most recently featured Suzuki as dodgems at the fairground. In a continuation of the fun theme, we see a woman enter a dreary multistorey car park, only for it to be transformed into a fantastical helter skelter ride in her Suzuki Swift. It becomes such a thrilling experience that she can’t help but have another go.
Filmed in Romania, the ad was shot in a spiral concrete car park featuring a range of Swifts; the Swift Attitude, Swift Sport and Swift SZ-5. The 30 second TV ad breaks on 4th February and was directed by Noah Harris and produced by Agile Films. The fully integrated campaign features TV, VOD, sponsorship idents, outdoor, digital and social content, dealer marketing and CRM. All media is being handled by the7stars.
Tammy Charnley, General Manager Marketing at Suzuki, said: “The focus on fun embodies the spirit of the Swift and gives us an opportunity to show consumers how great the Swift looks and handles”.
Matt Davis, Executive Creative Director, Red Brick Road said: “We wanted to create a compelling narrative with energy and exhilaration. The main cast in the ad are the Swifts and with the special effects and uplifting music, we hope it will have great standout.”