Yorkshire Building Society and Red Brick Road tackle the reasons people move home in series of comedic content spots.
This week, Yorkshire Building Society and creative agency Red Brick Road launch an online campaign that brings to life common reasons people move home and what it feels like when those home-owning niggles become unliveable. This is an extension of last year’s ‘Outgrown your home’ campaign, promoting Yorkshire Building Society’s home mover mortgages.
Red Brick Road created three online spots, following a couple who are patiently living with their home-owning woes, but are nearing the end of their tether.
In the first spot, we see the couple trying to do normal garden activities – mow the lawn, sunbathe, play games – but they really don’t have enough space. In the second spot, our hero female has a series of encounters with an over-familiar neighbour, from tandem bike ride offers to matching outfits and an unorthodox portrait. The third spot sees our hero male in multiple run-ins with his neighbour’s not-so-charming dog.
Each spot is made up of three short scenes, which will also run as standalone videos. The campaign will run across Facebook, Instagram, YouTube and in-article videos throughout May.
They were directed by comedy director Ben Fogg and produced by Hunkydory. The lead creative was James Tyler and Creative Directors were Richard Megson and Matt Davis.
Anna Higgins, Customer Acquisition Manager for Yorkshire Building Society said, “We have over 150 years’ experience helping people get into their dream homes, so we understand what it’s like when those annoyances become too much. We’re delighted with how Red Brick Road have brought this to life and it’s the perfect extension of last year’s campaign.”
Red Brick Road’s CEO, David Miller, said “As a brand, Yorkshire building Society are perfectly positioned to relate to the struggle of outgrowing your home. Working with the team has been brilliant and we’ve created some really funny, stand-out work.”
See the creative here.
Red Brick Road
Yorkshire Building Society:
Nick Mortimer (Head of Marketing and Ecommerce)
Steven Glass (Senior Manager – Customer Communications)
Anna Higgins (Customer Acquisition Manager)
Victoria Hayward (Acquisition Manager)
Natasha Wall (Online Campaign Manager)
Richard Megson and Matt Davis, Red Brick Road
Agency Art Director:
Head of Strategy:
Head of Integrated Production:
Production Designer / Art Director:
Hussein Hassani & Matt Clarke
Smoke & Mirrors