Suzuki Have to have it

Written by on November 16th, 2012 // Filed under Uncategorized

In July, we launched our first fully integrated campaign for Suzuki featuring TV, press & outdoor, banners, brochures, CRM, website, social media, POS, dealer marketing & aftercare, which ran nationally throughout 2012.

The 60” TV execution, showed the dealer on a test drive, as time passed and the customer had still not returned the car, we saw the dealer become caught up in the family’s everyday life and witnessed him going on holiday with them and even being present at their baby’s christening. The ad ends with the dealer at a family meal finally plucking up the courage to say ‘I really think I should be going now’, before cutting to the endline ‘Once you try it, you have to have it.’