This Christmas we’ve been looking out for locals at the local
Last week we transformed our local pub, the Sutton Arms, into the ‘Santa Arms’ to bring Islington residents together – at a time of year where loneliness hits the hardest. In partnership with Age UK Islington, we treated local guests to live music, drinks, mince pies and gifts. And enjoyed lots of brilliant conversation! Supporting […]
NOMO shortlisted at the 2025 DMA Awards
We’re thrilled to announce that NOMO was not only shortlisted at the 2025 DMA Awards for Brand Building, but also won an award in the Social Media category. NOMO has evolved from an allergy-sufferer ‘free from’ brand to a mainstream chocolate category contender by converting a whole new audience. Driven by the cultural insight that […]
Redefining what it means to be a challenger brand
Industry thought leader, BITE, asked Ben Mitchell, Chief Strategy Officer at Red Brick Road, whether it’s time to redefine what it means to be a challenger brand. Adam Morgan’s original challenger principles still hold true. But they have been misinterpreted and misapplied over time. ‘Challenger’ has become a vague term, often now translating into a […]
Latest Developments in Social Media
In the ever-changing world of Social media, we keep an eye on all the latest developments so you don’t have to. Here’s our recent round up of the most interesting platform updates. If you have any questions about what any of these mean for your social channels, please get in touch with Lauren or a […]
Wit, Wine & Winning on Social
Treasury Wine Estates & Red Brick Road. Wine, Wit & Winning on Social: How We Built a Social Strategy That Sells Squealing Pig & 19 Crimes wines. We were delighted to be able to present on the creativity stage at MAD//Fest 2025. Our session “Wine, Wit & Winning on Social: How to build a social […]
Red Brick Road Wins IPA CPD Gold 2024
We’re proud to announce that Red Brick Road has been awarded IPA CPD Gold Accreditation for 2024 and for the 2nd year running. This recognition celebrates our deep commitment to continuous professional development and highlights the relationship between a culture of learning and business success. For Red Brick Road, this isn’t just an industry accolade; […]
Gen Z’s Marketing Menu: Courting Culture
For Gen Z, food isn’t just fuel—it’s a lens through which they engage with their identity, values, and the world around them. This generation seeks out culture-first brands: those who interact with and shape public discourse. Authenticity from brands is important to Gen Z – they are 72% more likely to spend more with brands […]
Creams Cafe appoints Red Brick Road
Dessert brand Creams Cafe has appointed Red Brick Road to spearhead its corporate and consumer communications, after a competitive pitch process. Founded in 2008, Creams has grown to circa 100 cafes across the UK, making it the UK’s largest dessert restaurant brand. Creams offers freshly prepared desserts ranging from waffles, crepes, and sundaes, and its […]
Gen Z Marketing Menu; How to win the Dine Out Crowd
Gen Z is coming of age; this complex and often contradictory generation accounts for fifteen percent of the UK population and are predicted to account for 38% of retailer spending by 2030. Gen Z are reshaping the business of food and drink with companies having to rapidly adapt how they speak to this economically growing […]
Making an Occasion of It
Food plays an integral role in our identities, punctuating our lives at our milestone moments, our cultural occasions, or simply weeknight meals that bring back childhood nostalgia. The importance of food to our identities remains consistent across the generations. However, Gen Z are in a unique position as perhaps the generation most widely exposed to […]