MILLENNIALS: THE TRANSITION GENERATION
As Millennials grow up and settle down, embracing moderation and abstinence in greater numbers, alcohol brands will need to work harder to keep up with this transitioning generation – and perhaps stop thinking of them as one cohesive group – in order to meet their evolving needs. Millennials are the cohort born between 1981 – […]
DOES SOBRIETY NEED A RE-BRAND?
While trend reports suggest more people are drinking less than ever before, the truth about alcohol consumption and general health and wellness in Britain is more complicated than the headlines suggest. If behaviour change initiatives aimed at curbing certain behaviours aren’t having sufficient impact, perhaps giving sobriety a brand refresh might help? Growing awareness of […]
Treasury Wine Estates appoints Red Brick Road
Global leader in wine, Treasury Wine Estates, has appointed independent integrated creative agency Red Brick Road on two briefs, after completing separate competitive pitch processes. Red Brick Road will be responsible for brand awareness and engagement programmes for their 19 Crimes wine brand, and social media content for their Squealing Pig wine brand in EMEA. […]
New Client: The Caledonian Edinburgh, Curio Collection by Hilton
The Caledonian Edinburgh rebrands with Red Brick Road Marcomms agency Red Brick Road was appointed by leading hotel management and asset management company Klarent Hospitality to help with the rebrand and repositioning of one of Edinburgh’s most iconic hotels, The Caledonian Edinburgh. The flagship hotel has become part of Curio Collection by Hilton as it […]
Gen Z x Alcohol: new thought leadership
Despite being dubbed ‘Generation Sober,’ our new insights report reveals a surprising twist: 78% of Gen Z view alcohol as being pivotal to their social lives. Our study, developed in partnership with Opinium, reveals a generation that actually value alcohol more than any other. Launched at YMS London, the leading youth marketing summit, and covered […]
IPA iList 2024
We were thrilled to have two of our Partners nominated for this year’s iList by the IPA. David and Matt battled it out with other industry trailblazers who are committed to drive positive change in the advertising industry. … and Matt was announced as one of the final iList winners for 2024. Read this article […]
New Client: Skipton Building Society
Red Brick Road appointed as lead agency by Skipton Building Society RBR appointed after competitive pitch process managed in-house by client. Skipton Building Society has appointed creative agency Red Brick Road as its lead creative agency after a 3-way competitive pitch process. Skipton is one of the UK’s largest Building Societies with over 1 million […]
New PR Client: Deezer
Music streaming platform Deezer has appointed a creative marcomms agency to provide PR support in the UK and the US. London-based creative comms agency Red Brick Road will support streaming platform Deezer’s global in-house PR team to promote its new brand identity through corporate and consumer PR. This strategy will include event planning, press office […]
New Client: Westland
We are thrilled to announce we have been appointed as lead agency by UK’s No1 Horticulture Brand, Westland Westland Horticulture, the UK’s favourite gardening brand, has appointed creative agency Red Brick Road as its lead creative agency after a 5-way competitive pitch process. Westland Horticulture is a privately-owned business, famous for its eponymous Westland brand […]
Post Office appoints Red Brick Road as Content Agency after competitive pitch
Red Brick Road has been appointed as content agency for Post Office Limited after a competitive pitch process managed in-house, involving agencies on the CCS Framework for digital marketing and social media. Commenting on their appointment, Marketing Director David Enwright said “Red Brick Road’s ambitions really align with our business objectives – to create relevant […]