New Work
Launching the Quiet Revolution with GS1 UK GS1 UK, the standards body behind the barcode, has launched a new self-serve QR code generator, making it easier for brands to create QR codes powered by GS1 standards. Designed to support smaller brands and SMEs, the new capability helps more organisations prepare for the next generation of […]
19 Crimes: Read & Buried
THE BRIEF Halloween is one of the biggest commercial moments for alcohol brands, making it a fiercely competitive battleground. To reinforce its bold, unconventional brand spirit, 19 Crimes needed more than a conventional Halloween campaign. We created a culturally relevant experience inspired by a simple truth about its audience. THE KILLER INSIGHT Gen Z has […]
INSIGHTS
The Blandemic Written by Ben Mitchell, Head of Strategy at Red Brick Road Distinctiveness is all around us, but it’s not brands who are nailing it What caught your eye recently? Was it the Russian couple scaling the Empire State Building, unfurling a large banner and then getting engaged? Maybe it was Japanese tennis player […]
AWARDS
Skipton Building Society has been shortlisted at the 2026 Marketing Week Awards We’re delighted to announce that our work with Skipton Building Society has been shortlisted at the 2026 Marketing Week Awards in the Excellence in Financial Services category. Together, we’ve helped reposition Skipton around its founding principle of fairness, transforming its 170-year heritage into a distinctive brand platform. Through Founded on Fairness, we’ve […]
Influencer and creator partnerships
We specialise in connecting brands with the right voices to drive attention, credibility and measurable results. Watch our showreel: https://vimeo.com/1209240444?share=copy&fl=sv&fe=ci A strategic approach to influencer marketing Impactful influencer marketing starts long before a campaign goes live. At Red Brick Road, we go beyond vanity metrics. We build influencer and creator partnerships based on genuine brand […]
INSIGHTS
The Human Touch: What MAD//Fest 2026 Taught Us About Marketing in the Age of AI Every year, MAD//Fest gives the industry a theme to argue with itself about. This year it was “The Human Touch” — a direct response to a moment when AI-generated content has become so ubiquitous that “AI slop” was named Macquarie […]
INSIGHTS
World Cup Ads: The VAR Verdict vs. The Fan Verdict Two members of our team, two very different lenses on the same tournament. Our resident PR commentator, Max Fairhurst, took the standout World Cup campaigns to VAR — reviewed by the journalists who actually decide what gets covered. Our ECD, Matt Davis, did the opposite: […]
INSIGHTS
From constraint to creativity: why LHF could be just what your brand needs Written by Constance Meath Baker, Senior Strategic Planner at Red Brick Road Six months on from the introduction of a new wave of Less Healthy Food regulations in paid digital media – brands are unlocking new opportunities and evolving their approaches to […]
Skipton Building Society: Loyalty
Skipton Building Society has launched the next step in their integrated brand re-positioning campaign. This is the third execution in the campaign to launch since Red Brick Road won the business in a competitive pitch in 2024. Whilst the new Founded on Fairness brand platform signals a renewed focus on the company’s purpose: ‘to help […]
Squealing Pig: Making Wine Social Again
Squealing Pig had personality in abundance – the opportunity was to build a social presence that could prove it. A growing wine brand in the UK with real warmth, wit and a refusal to take itself too seriously, Squealing Pig had the chance to carve out something genuinely joyful in a category that was doing what it always does: making […]