Hilton CRM: Turning Ramadan Nostalgia Into New Bookings
THE BRIEF Hilton wanted to grow its cultural relevance in the Middle East and drive more bookings across the region, entering the conversation during Ramadan and Eid al-Fitr, the biggest season for travel and leisure there, and one of the hardest to cut through. THE INSIGHT Nostalgia runs deep during Ramadan, uniting families through shared […]
Herbie More’s: The Spirit of The Orchestra
Before it became a hotel bar, this North Bridge site was home to Edinburgh’s Restaurant Orchestra for almost forty years. As part of a £20 million redevelopment of the Hilton Edinburgh Carlton, the venue needed an identity that would make it a destination in its own right. We built the brand around the orchestra’s conductor, […]
Honey Fitz: 2,692 Nautical Miles from Home
John Francis Fitzgerald, Honey Fitz to everyone who knew him, was born in Boston to Irish parents who had made the crossing from Dublin. He went on to become one of the most prominent Irish-American political figures of his era and the grandfather of a future US president. It is a story that belongs, in […]
Hart Shoreditch: True Artistry
Shoreditch has no shortage of hotels trading on a creative reputation. What sets Hart apart is that its story isn’t borrowed. Long before it was a hotel, this address belonged to the Hart family, cabinetmakers who built things by hand for a living. We developed True Artistry from that heritage, celebrating the craftsmanship that had […]
Creams Cafe: Froffle Toast
THE BRIEF Creams Café has traditionally struggled to attract customers in the morning. To address this, Creams Café wanted to create a launch moment for their new brunch innovation, Froffle Toast, a crave-worthy mash-up of waffles and French toast. THE KILLER INSIGHT When food trends go viral, copycats quickly follow. Budget supermarkets are increasingly producing […]
19 Crimes: Read & Buried
THE BRIEF Halloween is one of the biggest commercial moments for alcohol brands, making it a fiercely competitive battleground. To reinforce its bold, unconventional brand spirit, 19 Crimes needed more than a conventional Halloween campaign. We created a culturally relevant experience inspired by a simple truth about its audience. THE KILLER INSIGHT Gen Z has […]
Influencer and creator partnerships
We specialise in connecting brands with the right voices to drive attention, credibility and measurable results. Watch our showreel: https://vimeo.com/1209240444?share=copy&fl=sv&fe=ci A strategic approach to influencer marketing Impactful influencer marketing starts long before a campaign goes live. At Red Brick Road, we go beyond vanity metrics. We build influencer and creator partnerships based on genuine brand […]
Squealing Pig: Making Wine Social Again
Squealing Pig had personality in abundance – the opportunity was to build a social presence that could prove it. A growing wine brand in the UK with real warmth, wit and a refusal to take itself too seriously, Squealing Pig had the chance to carve out something genuinely joyful in a category that was doing what it always does: making […]
Skipton Building Society: Loyalty
Skipton Building Society has launched the next step in their integrated brand re-positioning campaign. This is the third execution in the campaign to launch since Red Brick Road won the business in a competitive pitch in 2024. Whilst the new Founded on Fairness brand platform signals a renewed focus on the company’s purpose: ‘to help […]
Post Office: Turning Complexity into Connection
As Post Office’s creative content agency we support a wide range of business and public service objectives through social-first content and influencer-led campaigns. This relationship spans multiple campaigns, audiences and service areas, reflecting our ability to consistently deliver high-quality, compliant and effective work at scale. Recent examples include Life Masters, where we activated around Freshers’ Week […]