Insights
The brands winning on social all have one thing in common We asked 2,000 UK adults when they last saw brand content that genuinely stood out as different or unique. Only 10% said within the last month. One in ten. In a world of more content, more AI, more output than ever before, the vast […]
Insights
Social in the Age of AI: Just because we can produce more content, does that mean we should? We’ve entered the era of infinite content. Social content can now be created faster, cheaper and at a scale that would have been unimaginable just a few years ago. AI has removed production bottlenecks. It drafts copy […]
Events
This Christmas, we’ve been looking out for locals at the local Last week we transformed our local pub, the Sutton Arms, into the ‘Santa Arms’ to bring Islington residents together – at a time of year where loneliness hits the hardest. In partnership with Age UK Islington, we treated local guests to live music, drinks, […]
Awards
NOMO shortlisted at the 2025 DMA Awards We’re thrilled to announce that NOMO was not only shortlisted at the 2025 DMA Awards for Brand Building, but also won an award in the Social Media category. NOMO has evolved from an allergy-sufferer ‘free from’ brand to a mainstream chocolate category contender by converting a whole new […]
Redefining what it means to be a challenger brand
Industry thought leader, BITE, asked Ben Mitchell, Chief Strategy Officer at Red Brick Road, whether it’s time to redefine what it means to be a challenger brand. Adam Morgan’s original challenger principles still hold true. But they have been misinterpreted and misapplied over time. ‘Challenger’ has become a vague term, often now translating into a […]
Latest Developments in Social Media
In the ever-changing world of Social media, we keep an eye on all the latest developments so you don’t have to. Here’s our recent round up of the most interesting platform updates. If you have any questions about what any of these mean for your social channels, please get in touch with Lauren or a […]
Wit, Wine & Winning on Social
Treasury Wine Estates & Red Brick Road. Wine, Wit & Winning on Social: How We Built a Social Strategy That Sells Squealing Pig & 19 Crimes wines. We were delighted to be able to present on the creativity stage at MAD//Fest 2025. Our session “Wine, Wit & Winning on Social: How to build a social […]
Red Brick Road Wins IPA CPD Gold 2024
We’re proud to announce that Red Brick Road has been awarded IPA CPD Gold Accreditation for 2024 and for the 2nd year running. This recognition celebrates our deep commitment to continuous professional development and highlights the relationship between a culture of learning and business success. For Red Brick Road, this isn’t just an industry accolade; […]
Gen Z’s Marketing Menu: Courting Culture
For Gen Z, food isn’t just fuel—it’s a lens through which they engage with their identity, values, and the world around them. This generation seeks out culture-first brands: those who interact with and shape public discourse. Authenticity from brands is important to Gen Z – they are 72% more likely to spend more with brands […]
Creams Cafe appoints Red Brick Road
Dessert brand Creams Cafe has appointed Red Brick Road to spearhead its corporate and consumer communications, after a competitive pitch process. Founded in 2008, Creams has grown to circa 100 cafes across the UK, making it the UK’s largest dessert restaurant brand. Creams offers freshly prepared desserts ranging from waffles, crepes, and sundaes, and its […]