New Work
Launching the Quiet Revolution with GS1 UK GS1 UK, the standards body behind the barcode, has launched a new self-serve QR code generator, making it easier for brands to create QR codes powered by GS1 standards. Designed to support smaller brands and SMEs, the new capability helps more organisations prepare for the next generation of […]
INSIGHTS
The Blandemic Written by Ben Mitchell, Head of Strategy at Red Brick Road Distinctiveness is all around us, but it’s not brands who are nailing it What caught your eye recently? Was it the Russian couple scaling the Empire State Building, unfurling a large banner and then getting engaged? Maybe it was Japanese tennis player […]
AWARDS
Skipton Building Society has been shortlisted at the 2026 Marketing Week Awards We’re delighted to announce that our work with Skipton Building Society has been shortlisted at the 2026 Marketing Week Awards in the Excellence in Financial Services category. Together, we’ve helped reposition Skipton around its founding principle of fairness, transforming its 170-year heritage into a distinctive brand platform. Through Founded on Fairness, we’ve […]
INSIGHTS
The Human Touch: What MAD//Fest 2026 Taught Us About Marketing in the Age of AI Every year, MAD//Fest gives the industry a theme to argue with itself about. This year it was “The Human Touch” — a direct response to a moment when AI-generated content has become so ubiquitous that “AI slop” was named Macquarie […]
INSIGHTS
World Cup Ads: The VAR Verdict vs. The Fan Verdict Two members of our team, two very different lenses on the same tournament. Our resident PR commentator, Max Fairhurst, took the standout World Cup campaigns to VAR — reviewed by the journalists who actually decide what gets covered. Our ECD, Matt Davis, did the opposite: […]
INSIGHTS
From constraint to creativity: why LHF could be just what your brand needs Written by Constance Meath Baker, Senior Strategic Planner at Red Brick Road Six months on from the introduction of a new wave of Less Healthy Food regulations in paid digital media – brands are unlocking new opportunities and evolving their approaches to […]
Insights
The brands winning on social all have one thing in common We asked 2,000 UK adults when they last saw brand content that genuinely stood out as different or unique. Only 10% said within the last month. One in ten. In a world of more content, more AI, more output than ever before, the vast […]
Insights
Social in the Age of AI: Just because we can produce more content, does that mean we should? We’ve entered the era of infinite content. Social content can now be created faster, cheaper and at a scale that would have been unimaginable just a few years ago. AI has removed production bottlenecks. It drafts copy […]
Events
This Christmas, we’ve been looking out for locals at the local Last week we transformed our local pub, the Sutton Arms, into the ‘Santa Arms’ to bring Islington residents together – at a time of year where loneliness hits the hardest. In partnership with Age UK Islington, we treated local guests to live music, drinks, […]
Awards
NOMO shortlisted at the 2025 DMA Awards We’re thrilled to announce that NOMO was not only shortlisted at the 2025 DMA Awards for Brand Building, but also won an award in the Social Media category. NOMO has evolved from an allergy-sufferer ‘free from’ brand to a mainstream chocolate category contender by converting a whole new […]