FROM THE HOME OF GREAT PASTIES
Red Brick Road have created Ginsters first TV campaign in 5 years, bringing the brand back to the nation’s screens with a celebration of the Cornish roots that make Ginsters the fantastic brand they are.
Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, 30 second ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of Cornwall and the deliciousness of Ginsters’ products. It was inspired by Ginsters’ heritage and stars the hero of the Ginsters range, the Cornish Pasty.
The ad will roll out across TV channels, including the ITV network, Channel 5 and Sky, in a month-long campaign from 1stOctober and will reach 18.3 million households. 68% of adults are expected to see the advert at least once.
Our starting point was to marry up Ginsters and Cornwall – a relationship that few people knew – to reset perceptions of the brand. After all, it’s packed with fresh, quality ingredients and uniquely baked in Cornwall.
Our creative is a love letter to Cornwall, celebrating everything that goes into a Ginsters – all the ingredients, as well as the toil and the care. With a timely shanty track that made its way onto iTunes, this tale from the home of great pasties chimed with the UK.
Before we knew it, Ginsters had a place in people’s hearts as a true Cornish pasty.