Our Leadership Team

David Miller

CEO

David Miller

Zoe  Crowther

Managing Director

Zoe  Crowther

Matt Davis

Executive Creative Director

Matt Davis

Richard Megson

Executive Creative Director

Richard Megson

Ben Mitchell

Chief Strategy Officer

Ben Mitchell

Lisa Gulley

Head of Planning

Lisa Gulley

Amy Breakell

Finance Director

Amy Breakell

Lauren  Moody

Head of Social, Influence & PR

Lauren  Moody

HOW WE WORK

Red Brick Road is named
after the road Dorothy didn’t take

Our whole ethos is based around doing things differently – from our LEAN, AGILE STRUCTURE (allowing our clients unencumbered access to a wide variety of marketing specialists) to our UNIQUE COMPANY ETHOS AND VALUES (with our hands-on management team leading from the front!)

OUR ETHOS AND VALUES

Continuing the Wizard of Oz theme, we ask our team and clients alike to:
“Follow your Head, Follow your Heart, Follow your Courage!”

Follow Your Head

Strategic rigour and a deep commercial understanding of our clients’ business underpins everything we do. We ask our team to help our clients to outsmart rather than outspend, creating channel-neutral big ideas that have a long life rather than a shelf life.

Follow Your Heart

We are passionate about the work we do and the transformative effect it can have on our clients’ businesses. We ask our team to be empathetic and collaborative to create a positive and enjoyable working environment which we believe helps us to get to the best work possible.

Follow Your Courage

We empower our team and our clients to think boldly and differently. We always ask our team to do the right thing, rather than the easy thing – which we believe is crucial to both our integrity as a creative agency and to the ultimate success of the campaigns we create for our clients.

OUR D&I MISSION:

“Harnessing our head, heart and courage, we are committed to equality and opportunity, ensuring no person gets left behind, irrespective of social status, race, colour, religion, gender, sexual orientation, identity, neurodiversity, physical ability and expression. We stand against discrimination and through employment, mentorship and the work we create, we vow to open doors and break down barriers”

 

Here’s how we are working towards creating a more diverse and inclusive workplace and industry:

1. FIGHTING UNDER-REPRESENTATION

We have a 10-point Diversity, Inclusion and Social Mobility Strategic Plan, developed by our agency’s D&I Working Group. This plan ensures that we are set up for recruiting more candidates from a range of different backgrounds – we use a range of recruitment sources to allow us to do this.

We are one of the founding members of the Industry Club’s Marketing Debuts apprenticeship scheme and have hired 2 apprentices through the programme since it first launched.

We have also worked with Creative Equals as a part of an Equality Standard Audit we commissioned and are currently working towards achieving our accreditation.

Our leadership team are working on achieving their Diversity and Inclusion Essentials certification by the IPA so that we ensure that we lead with inclusion at the heart of our business and have a deep understanding of how to drive change in the industry.

2. GIVING BACK (PRO BONO WORK)

We’re passionate about supporting communities and charities that work to create a better, and more fair society – that’s why we’ve always been keen to share our skills and expertise through doing pro bono work for great organisations like Asylum Aid and Ambitious about Autism.

Click to see our work for Asylum Aid here

Click to see our work for Ambitious about Autism here

3. PASSING IT ON & BREAKING DOWN BARRIERS

We make sure to pass down our knowledge and use it to empower others, getting more people from different backgrounds set up for a career in the industry. As part of our commitment to inspiring the next generation of industry talent, our colleagues have been involved in mentoring with Create not Hate, and helping produce the first campaign, ‘Racist Dinosaur’.

Click here to see ‘Racist Dinosaur’

Our colleagues also mentor for Brixton Finishing School and PRCA Race and Ethnicity Equity Board’s initiative, PRISM.

Our team also recently created a pioneering work experience programme in partnership with The Courtyard School for young people with special educational needs, giving students the opportunity to learn first-hand the process of producing a campaign, through creating a brilliant out of home campaign illustrating the benefits of neurodiversity.

WHAT OUR CLIENTS SAY

“Thank you to the whole team at Red Brick Road for delivering an amazing campaign and helping us get the ice cold secret out there!”

Christian Stindt, Marketing Director

Jägermeister

WHAT OUR CLIENTS SAY

“Thanks to the Red Brick Road team for all your support and being a great extension of the Hilton team.”

Kate Dixon, Director Enterprise and Hilton Honors Brand Marketing, EMEA

Hilton

WHAT OUR CLIENTS SAY

“Working with the team at Red Brick Road was an absolute joy. They produced excellent work and met critical deadlines for us, even when requirements changed along the way. They were great sparring partners and gave us invaluable strategic and creative input. Most importantly, it was genuine fun to work with such kind and talented people.”

Alexandra Kleemann, CMO

Shpock

WHAT OUR CLIENTS SAY

“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”

Kieran Hemsworth, Managing Director

Ginsters

WHAT OUR CLIENTS SAY

“Red Brick Road grasped our needs for the rebrand from the very beginning and worked with us and our members to deliver it with passion and enthusiasm.

The feedback from our members and wider stakeholders was universally positive and I’m delighted we chose to work with Red Brick Road on the project.”

Tom Bartošák-Harlow, Head of External Relations

CPT

WHAT OUR CLIENTS SAY

“Working with Red Brick Road was a really positive experience. The team were really great, we enjoyed our interaction and found they delivered high quality work on time whilst being very flexible to work with. The strategic work is outstanding and revealed so much about our brand. We’re very happy with the overall outcome and excited about unlocking its potential as we move to implement the creative direction.”

Rachel Cowle, Global Marketing Director

Derwent

WHAT OUR CLIENTS SAY

“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”

Danae Leaman-Hill, Director of Fundraising and Development

Ambitious About Autism

WHAT OUR CLIENTS SAY

“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the  media and press, which is critical for a campaign to succeed in its objectives.”

Nicholas Marston, Chairman

British Summer Fruits

WHAT OUR CLIENTS SAY

“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”

Steven Glass, Head of Customer Marketing

Yorkshire Building Society

WHAT OUR CLIENTS SAY

“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”

Michael Cockram, Marketing Director EMEA & APAC

Proximo Spirits (1800 Tequila)

WHAT OUR CLIENTS SAY

“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”

Odile Marriott, Global Chief Marketing Officer

Merisant (Canderel and Pure Via)

WHAT OUR CLIENTS SAY

“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”

Sian Rimmer, Marketing Director

DDD Ltd (Dentinox, Flourish, Snufflebabe and Blistex)