Our whole ethos is based around doing things differently – from our LEAN, AGILE STRUCTURE (allowing our clients unencumbered access to a wide variety of marketing specialists) to our UNIQUE COMPANY ETHOS AND VALUES (with our hands-on management team leading from the front!)
Continuing the Wizard of Oz theme, we ask our team and clients alike to:
“Follow your Head, Follow your Heart, Follow your Courage!”
Strategic rigour and a deep commercial understanding of our clients’ business underpins everything we do. We ask our team to help our clients to outsmart rather than outspend, creating channel-neutral big ideas that have a long life rather than a shelf life.
We are passionate about the work we do and the transformative effect it can have on our clients’ businesses. We ask our team to be empathetic and collaborative to create a positive and enjoyable working environment which we believe helps us to get to the best work possible.
We empower our team and our clients to think boldly and differently. We always ask our team to do the right thing, rather than the easy thing – which we believe is crucial to both our integrity as a creative agency and to the ultimate success of the campaigns we create for our clients.
OUR D&I MISSION:
“Harnessing our head, heart and courage, we are committed to equality and opportunity, ensuring no person gets left behind, irrespective of social status, race, colour, religion, gender, sexual orientation, identity, neurodiversity, physical ability and expression. We stand against discrimination and through employment, mentorship and the work we create, we vow to open doors and break down barriers”
1. FIGHTING UNDER-REPRESENTATION
We have a 10-point Diversity, Inclusion and Social Mobility Strategic Plan, developed by our agency’s D&I Working Group. This plan ensures that we are set up for recruiting more candidates from a range of different backgrounds – we use a range of recruitment sources to allow us to do this.
We are one of the founding members of the Industry Club’s Marketing Debuts apprenticeship scheme and have hired 2 apprentices through the programme since it first launched.
We have also worked with Creative Equals as a part of an Equality Standard Audit we commissioned and are currently working towards achieving our accreditation.
Our leadership team are working on achieving their Diversity and Inclusion Essentials certification by the IPA so that we ensure that we lead with inclusion at the heart of our business and have a deep understanding of how to drive change in the industry.
2. GIVING BACK (PRO BONO WORK)
We’re passionate about supporting communities and charities that work to create a better, and more fair society – that’s why we’ve always been keen to share our skills and expertise through doing pro bono work for great organisations like Asylum Aid and Ambitious about Autism.
3. PASSING IT ON & BREAKING DOWN BARRIERS
We make sure to pass down our knowledge and use it to empower others, getting more people from different backgrounds set up for a career in the industry. As part of our commitment to inspiring the next generation of industry talent, our colleagues have been involved in mentoring with Create not Hate, and helping produce the first campaign, ‘Racist Dinosaur’.
Our colleagues also mentor for Brixton Finishing School and PRCA Race and Ethnicity Equity Board’s initiative, PRISM.
Our team also recently created a pioneering work experience programme in partnership with The Courtyard School for young people with special educational needs, giving students the opportunity to learn first-hand the process of producing a campaign, through creating a brilliant out of home campaign illustrating the benefits of neurodiversity.
“Red Brick Road grasped our needs for the rebrand from the very beginning and worked with us and our members to deliver it with passion and enthusiasm.
The feedback from our members and wider stakeholders was universally positive and I’m delighted we chose to work with Red Brick Road on the project.”
“Working with the team at Red Brick Road was an absolute joy. They produced excellent work and met critical deadlines for us, even when requirements changed along the way. They were great sparring partners and gave us invaluable strategic and creative input. Most importantly, it was genuine fun to work with such kind and talented people.”
“Working with Red Brick Road was a really positive experience. The team were really great, we enjoyed our interaction and found they delivered high quality work on time whilst being very flexible to work with. The strategic work is outstanding and revealed so much about our brand. We’re very happy with the overall outcome and excited about unlocking its potential as we move to implement the creative direction.”
“Thanks to the Red Brick Road team for all your support and being a great extension of the Hilton team.”
“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”
“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”