19 Crimes wanted to amplify its presence in the UK and Ireland through its biggest above-the-line campaign to date. The aim was to drive awareness and consideration amongst culturally engaged consumers, whilst positioning 19 Crimes as the go-to bold, non-traditional wine brand of choice.
We worked closely with 19 Crimes and media agency BBJ&K to roll out the brand’s global campaign across the UK & Ireland. This included large-format digital displays, roadside screens and dynamic digital vans. We ensured the messaging was locally relevant, to deliver strong performance across key cities.
The campaign brought 19 Crimes to life in unexpected, culturally relevant ways. Large-format posters and digital displays were placed in high-footfall urban locations in London, Manchester, Birmingham, Bristol, Leeds, and Dublin. Digital vans attended key festivals, including Notting Hill Carnival, Leeds Festival, Manchester Pride, Reading Festival, and All Points East, with creative messaging tailored for each event’s vibe.
The campaign embedded 19 Crimes firmly in the heart of urban culture, combining bold OOH placements with dynamic mobile retargeting and festival engagement. By delivering high-visibility, culturally relevant creative across key cities, the campaign strengthened brand presence, drove availability awareness, and reinforced 19 Crimes as a bold, non-traditional wine brand that continues to break convention and stand out in the market.
