AMBITIOUS ABOUT AUTISM

For children and their families affected by Autism, lockdown has been especially difficult.  Important coping mechanisms such as familiar routine, activities and lessons were disrupted. At a time when all charities had their hand out, we had to find a groundbreaking way to get people’s attention and donations to help them. Low awareness of autism and its challenges meant we needed to translate these difficulties into something that people could easily understand and empathise with. So, with best-selling children’s author Kes Gray (“Oi Dog”) and illustrator Chloe Batchelor we created a storybook to help explain lockdown to children affected by autism.  Crucially, it was a story that all children could relate to and enjoy. It was available to download on the AaA website alongside a CTA to donate and was promoted in donated social, digital and outdoor via MSix.  We smashed our target of £500k inside three months of activity.

WHAT OUR CLIENTS SAY

“Thanks to the Red Brick Road team for all your support and being a great extension of the Hilton team.”

Kate Dixon, Director Enterprise and Hilton Honors Brand Marketing, EMEA

Hilton

WHAT OUR CLIENTS SAY

“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”

Kieran Hemsworth, Managing Director

Ginsters

WHAT OUR CLIENTS SAY

“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”

Danae Leaman-Hill, Director of Fundraising and Development

Ambitious About Autism

WHAT OUR CLIENTS SAY

“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the  media and press, which is critical for a campaign to succeed in its objectives.”

Nicholas Marston, Chairman

British Summer Fruits

WHAT OUR CLIENTS SAY

“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”

Steven Glass, Head of Customer Marketing

Yorkshire Building Society

WHAT OUR CLIENTS SAY

“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”

Michael Cockram, Marketing Director EMEA & APAC

Proximo Spirits (1800 Tequila)