For children and their families affected by Autism, lockdown has been especially difficult. Important coping mechanisms such as familiar routine, activities and lessons were disrupted. At a time when all charities had their hand out, we had to find a groundbreaking way to get people’s attention and donations to help them. Low awareness of autism and its challenges meant we needed to translate these difficulties into something that people could easily understand and empathise with. So, with best-selling children’s author Kes Gray (“Oi Dog”) and illustrator Chloe Batchelor we created a storybook to help explain lockdown to children affected by autism. Crucially, it was a story that all children could relate to and enjoy. It was available to download on the AaA website alongside a CTA to donate and was promoted in donated social, digital and outdoor via MSix. We smashed our target of £500k inside three months of activity.
“Red Brick Road grasped our needs for the rebrand from the very beginning and worked with us and our members to deliver it with passion and enthusiasm.
The feedback from our members and wider stakeholders was universally positive and I’m delighted we chose to work with Red Brick Road on the project.”
“Working with the team at Red Brick Road was an absolute joy. They produced excellent work and met critical deadlines for us, even when requirements changed along the way. They were great sparring partners and gave us invaluable strategic and creative input. Most importantly, it was genuine fun to work with such kind and talented people.”
“Working with Red Brick Road was a really positive experience. The team were really great, we enjoyed our interaction and found they delivered high quality work on time whilst being very flexible to work with. The strategic work is outstanding and revealed so much about our brand. We’re very happy with the overall outcome and excited about unlocking its potential as we move to implement the creative direction.”
“Thanks to the Red Brick Road team for all your support and being a great extension of the Hilton team.”
“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”
“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”