So Beano! No Beano!

Positioning as the new YouTube for a new generation.


To create a Following amongst kids today we helped Beano transition from 1930s comic into a kid-safe, parent controlled digital hub. Our creative platform ‘So Beano!’ or ‘No Beano!’ helped curate content on the site around the way kids view the world as either really brilliant, or really rubbish. We then promoted the site using this “kids-eye view” in an integrated campaign.


  • Significant increase in brand awareness amongst kids nationwide
  • Brand trust amongst parents significantly increased

Brand Commitment

  • Dramatic rise in new customer sign ups
  • Fastest growing kids website in year following launch