To create a Following amongst kids today we helped Beano transition from 1930s comic into a kid-safe, parent controlled digital hub. Our creative platform ‘So Beano!’ or ‘No Beano!’ helped curate content on the site around the way kids view the world as either really brilliant, or really rubbish. We then promoted the site using this “kids-eye view” in an integrated campaign.
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”
“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”
“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”
“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”