Red Brick Road have created a new multi-channel, product focussed content campaign for Hillarys, showing the level and quality of service that Hillarys offer its customers. We produced a content series entitled ‘There’s Love in Everything We Do’, harnessing the equity of the brand’s existing Homes on 4 sponsorship, by enlisting George Clarke to help uncover Hillarys staff at work, getting real insight into the love and dedication they put into every project.
Broken into three streams, focusing on product, customer testimonials and our advisor teams, content films were released both organically and through paid social media throughout H2 of 2019. Supported by website landing pages, email bursts, VOD, our Homes on 4 partnership and PR activity, the campaign was activated across digital channels to drive visibility.