HILLARYS

Hillarys needed to move beyond their sole focus on direct response campaigns to open the brand up to new audiences. Our ‘Don’t just like, love’ campaign, brought to life a new brand promise – that new window furnishings from Hillarys could transform both people’s rooms and their enjoyment of them. The campaign led with Brand TV but was supported by product-led DRTV, social, digital display, ECRM, CRM and website, fusing brand and response activity to great effect.

Connection:

  • Significant increases in spontaneous Brand Awareness and Brand Consideration

Commitment:

  • Increased market share YoY
  • Overall sales increased YoY (leads up with no DRTV drop off at launch)
  • Average order value increased significantly

WHAT OUR CLIENTS SAY

“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”

Kieran Hemsworth, Managing Director

Ginsters

WHAT OUR CLIENTS SAY

“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”

Danae Leaman-Hill, Director of Fundraising and Development

Ambitious About Autism

WHAT OUR CLIENTS SAY

“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the  media and press, which is critical for a campaign to succeed in its objectives.”

Nicholas Marston, Chairman

British Summer Fruits

WHAT OUR CLIENTS SAY

“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”

Steven Glass, Head of Customer Marketing

Yorkshire Building Society

WHAT OUR CLIENTS SAY

“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”

Michael Cockram, Marketing Director EMEA & APAC

Proximo Spirits (1800 Tequila)

WHAT OUR CLIENTS SAY

“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”

Odile Marriott, Global Chief Marketing Officer

Merisant (Canderel and Pure Via)