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Don’t just like, love

Building the brand’s modernity and style credentials to appeal to a new audience of home lovers.

HILLARYS

Hillarys needed to move beyond their sole focus on direct response campaigns to open the brand up to new audiences. Our ‘Don’t just like, love’ campaign, brought to life a new brand promise – that new window furnishings from Hillarys could transform both people’s rooms and their enjoyment of them. The campaign led with Brand TV but was supported by product-led DRTV, social, digital display, ECRM, CRM and website, fusing brand and response activity to great effect.

Connection:

  • Significant increases in spontaneous Brand Awareness and Brand Consideration

Commitment:

  • Increased market share YoY
  • Overall sales increased YoY (leads up with no DRTV drop off at launch)
  • Average order value increased significantly