Hillarys needed to move beyond their sole focus on direct response campaigns to open the brand up to new audiences. Our ‘Don’t just like, love’ campaign, brought to life a new brand promise – that new window furnishings from Hillarys could transform both people’s rooms and their enjoyment of them. The campaign led with Brand TV but was supported by product-led DRTV, social, digital display, ECRM, CRM and website, fusing brand and response activity to great effect.
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”
“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”
“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”
“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”