With the world closed due to Covid, we decided to open up the Hilton world of hotels and resorts, sharing their secret stories, hidden histories, famous chef’s recipes and more. In a matter of weeks, we created ‘Hilton Unlocked’ a pan-EMEA CRM programme. The results and responses were unprecedented, and the programme won in 2021’s DMA Travel Awards.
Now, with the world open again, these regular communications keep the community of Hilton Honors guests rewarded with exclusives, endear them to the brand, and drive incremental sales.
