Conrad Hilton, founder of Hilton over 100 years ago, set a clear purpose for the company – ‘to fill the earth with the light and warmth of hospitality’. Through engaging CRM communication, Hilton Honors customers across EMEA have been able to discover a whole new side to Hilton in 2022 – from creating Travel Hacks to help our audience enjoy our top European cities on a budget to supporting them through Mental Health Awareness and even giving them a look behind the curtain at a secret gig with Stormzy. Whilst for Hilton, we have focussed on keeping Hilton top of mind, engaging members on topics that actually matter to them and reinforcing Hilton’s purpose.
