HILTON

Tapping into the rise of Food tourism, Hilton wanted to showcase their UK&I hotels as a destination for foodies as well as travellers. “The City I Chose” creative platform centred on the insight that when someone has actively chosen to live in a city, they are more vocal about their love for it because they truly feel at home. So, our content campaign, saw ex-Hilton M’aitre D, Fred Siriex meeting Hilton staff for culinary city tours across the UK, to see the city through their eyes. The films were hosted on a new Hilton portal to showcase different hotels in key destinations to drive bookings, as well as being promoted on social channels.

Brand Connection:

  • Over 10m views of the films and counting giving the website real cache as a new food platform – giving people more reasons to stay and engage with Hilton

Brand Commitment:

  • Hilton’s most engaged with social campaign ever!

WHAT OUR CLIENTS SAY

“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the  media and press, which is critical for a campaign to succeed in its objectives.”

Nicholas Marston, Chairman

British Summer Fruits

WHAT OUR CLIENTS SAY

“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”

Steven Glass, Head of Customer Marketing

Yorkshire Building Society

WHAT OUR CLIENTS SAY

“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”

Michael Cockram, Marketing Director EMEA & APAC

Proximo Spirits (1800 Tequila)

WHAT OUR CLIENTS SAY

“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”

Odile Marriott, Global Chief Marketing Officer

Merisant (Canderel and Pure Via)

WHAT OUR CLIENTS SAY

“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”

Sian Rimmer, Marketing Director

DDD Ltd (Dentinox, Flourish, Snufflebabe and Blistex)