In a market fraught with competition Just Eat needed to ‘own’ takeaway. Our creative platform ‘Mini-Fist-Pump Feeling’ owned the out of proportion feeling of joy that you feel when you decide to have a takeaway. Our creative idea saw people bursting into song at that ‘takeaway’ moment to create huge standout and brand fame. The app and digital media and CRM helped prompt people to purchase via offers, promotions and reminders.
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”
“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”
“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”
“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”