Mini-Fist-Pump Feeling

Elevating the status of the takeaway in our lives and stamping our mark of joy on the category.


In a market fraught with competition Just Eat needed to ‘own’ takeaway. Our creative platform ‘Mini-Fist-Pump Feeling’ owned the out of proportion feeling of joy that you feel when you decide to have a takeaway. Our creative idea saw people bursting into song at that ‘takeaway’ moment to create huge standout and brand fame. The app and digital media and CRM helped prompt people to purchase via offers, promotions and reminders.


  • Popular songs were never the same again with takeaway parodies rife across social and school playgrounds across the country


  • Ordering through the app is now the default in the sector
  • Significant rise in order revenues