JUST EAT

In a market fraught with competition Just Eat needed to ‘own’ takeaway. Our creative platform ‘Mini-Fist-Pump Feeling’ owned the out of proportion feeling of joy that you feel when you decide to have a takeaway. Our creative idea saw people bursting into song at that ‘takeaway’ moment to create huge standout and brand fame. The app and digital media and CRM helped prompt people to purchase via offers, promotions and reminders.

Connection

  • Popular songs were never the same again with takeaway parodies rife across social and school playgrounds across the country

Commitment

  • Ordering through the app is now the default in the sector
  • Significant rise in order revenues

WHAT OUR CLIENTS SAY

“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”

Steven Glass, Head of Customer Marketing

Yorkshire Building Society

WHAT OUR CLIENTS SAY

“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”

Michael Cockram, Marketing Director EMEA & APAC

Proximo Spirits (1800 Tequila)

WHAT OUR CLIENTS SAY

“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”

Odile Marriott, Global Chief Marketing Officer

Merisant (Canderel and Pure Via)

WHAT OUR CLIENTS SAY

“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”

Sian Rimmer, Marketing Director

DDD Ltd (Dentinox, Flourish, Snufflebabe and Blistex)