British Summer Fruits: Start of Strawberry Season


Red Brick Road launched an integrated campaign on the start of strawberry season for British Summer Fruits – the trade body responsible for 95% of British berries.

The strawberry season is the headline act for the berry world – and so it was essential we cut through the extremely hectic media schedule that has become the norm since the Covid-19 pandemic began.

British Summer Fruits key message is that ‘Berries boost Britain’ and this was delivered loud and clear in the coverage Red Brick Road managed to secure.

All expectations were surpassed, as the campaign achieved 180 pieces of coverage across online, print and broadcast media – with a total reach of 656 million.

This included national media titles like The Sun, The Daily Telegraph, The I, The Daily Mirror, The Metro, The Grocer, BBC World News and Sky News Daily Climate Show.

The campaign also reached far and wide across social channels through brilliant video assets, images and infographics with over 450 shares.