Red Brick Road have launched a new creative platform for Majestic, “Discover New Tastes” which encourages customers to explore Majestic’s specially selected range of beers, wines and spirits with the help of their qualified in-store, expert staff. The platform shines a light on the drinks merchant’s key differentiators over competitors – their curated range and specialist staff expertise. Featuring real Majestic staff, and shot in a real Majestic store, we’ve been able to harness the true spirit of the brand.
Given the frequent changes in national restrictions, the campaign has been designed to be agile so all aspects can be flexed to fit the shifting landscape. The messaging in OOH can be changed in minutes should stores be forced to close, radio can be flexed if fulfilment ever became a challenge, and digital channels were optimised in real time to ensure strong ROI for the campaign.