This Christmas, Blue Santa and the NOMO Elves were on a mission to bring people together through the power of great tasting chocolate.
To celebrate the fact that their delicious, plant powered and free from chocolate can be enjoyed by everyone, we flipped the traditional Santa’s grotto on its head, asking passers-by to tell Santa why someone else deserved a gift this Christmas. So not only did visitors to the Grottos in London’s Westfield and Birmingham’s Bullring shopping centres get the chance to sample NOMO’s Christmas range for themselves, but they were able to record a personalised video message to send to a loved one along with another free bar of NOMO.
The event was supported on Social before, during and after the event, and attended by some amazing influencers to help drive footfall. We generated further buzz around each of the events using regional and lifestyle media, and gained national coverage will our poll of the most magical things about a British Christmas.