NOMO, the number one free-from chocolate brand, conveniently stands for No Missing Out. And the engaged vegan community certainly hadn’t been.
But lots of people out there – those with allergens, flexitarians, people wanting to reduce dairy intake – were. How could we get the message of their mouth-watering range to this broader audience? By promoting the surprisingly big win in each little bar. With our message that NOMO is ‘kind of a big deal’.
Giant over-sized chocolate bars with witty musings of adoration ran across digital media and outdoor advertising, promoting new flavour variants and successfully reaching new audiences.