This May saw the Red Brick Road PR team launch the ‘Wardrobe Spring Clean’ campaign with Shpock. Teaming up with leading Interiors Therapist and author Suzanne Roynon, the campaign sought to share tips and tricks for Brits to use when clearing out their clutter this spring, showcasing the physical and mental health benefits of a good tidy and ensuring Shpock is front and centre in the conversation surrounding second-hand fashion.
The team put in place a full consumer and trade media focused strategy to announce the campaign which tied in with the latest Shpock-commissioned research around the environmental benefits of second-hand shopping. Alongside securing a raft of coverage in both B2C and B2B publications, the PR arranged a radio day with Suzanne, taking the campaign from the page to the airwaves.
Working with radio stations across the country, from BBC Radio London to Great Yorkshire Radio across breakfast and drive-time, Suzanne shared the key messages of the campaign with a host of interviewers. In total, the PR team secured fourteen interviews over the course of the day with a combined listenership of almost 1.5 million, tidy!
“Working with Red Brick Road was a really positive experience. The team were really great, we enjoyed our interaction and found they delivered high quality work on time whilst being very flexible to work with. The strategic work is outstanding and revealed so much about our brand. We’re very happy with the overall outcome and excited about unlocking its potential as we move to implement the creative direction.”
“Thanks to the Red Brick Road team for all your support and being a great extension of the Hilton team.”
“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”
“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”
“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the media and press, which is critical for a campaign to succeed in its objectives.”
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”