This May saw the Red Brick Road PR team launch the ‘Wardrobe Spring Clean’ campaign with Shpock. Teaming up with leading Interiors Therapist and author Suzanne Roynon, the campaign sought to share tips and tricks for Brits to use when clearing out their clutter this spring, showcasing the physical and mental health benefits of a good tidy and ensuring Shpock is front and centre in the conversation surrounding second-hand fashion.
The team put in place a full consumer and trade media focused strategy to announce the campaign which tied in with the latest Shpock-commissioned research around the environmental benefits of second-hand shopping. Alongside securing a raft of coverage in both B2C and B2B publications, the PR arranged a radio day with Suzanne, taking the campaign from the page to the airwaves.
Working with radio stations across the country, from BBC Radio London to Great Yorkshire Radio across breakfast and drive-time, Suzanne shared the key messages of the campaign with a host of interviewers. In total, the PR team secured fourteen interviews over the course of the day with a combined listenership of almost 1.5 million, tidy!