Red Brick Road have created a TV campaign which heroes Shpock’s uniquely hassle-free user experience and positions the brand as the most joyful way to buy and sell the things you once loved. With millions of users nationwide, easy delivery options and payment guaranteed to sellers through the platform, it is difficult not to enjoy the experience of selling on Shpock.
The new TV campaign follows our hero as he discovers how easy it is to sell on Shpock, before embarking on a joyous journey around his house as he seeks out more things to sell. His fun is put to an abrupt halt by the return of his girlfriend, who discovers her flat to be completely empty aside from her cat and her boyfriend in just his pants, having sold most of his clothes along with all of their possessions. The campaign line then warns users in a tongue in cheek nod to the action to “Please Shpock Responsibly”.
“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”
“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”
“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the media and press, which is critical for a campaign to succeed in its objectives.”
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”
“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”
“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”