In the homogenised automotive category Suzuki needed to break the mould. At the heart of our creative was a core product truth: Suzuki cars are unashamedly great value and great fun to drive. Our creative platform, “Enjoy The Ride”, rolled out across ATL, Digital, Social and CRM with distinctive creative that brought the fun to life. The fun was amplified via a partnership with Ant and Dec’s Saturday Night Takeaway, Gogglebox sponsorship, nationwide events in dealerships, and through dealer-specific communications and tool kits.