Enjoy the Ride

Breaking category norms and injecting positivity and fun into a competitive and generic category


In the homogenised automotive category Suzuki needed to break the mould. At the heart of our creative was a core product truth: Suzuki cars are unashamedly great value and great fun to drive. Our creative platform, “Enjoy The Ride”, rolled out across ATL, Digital, Social and CRM with distinctive creative that brought the fun to life. The fun was amplified via a partnership with Ant and Dec’s Saturday Night Takeaway, Gogglebox sponsorship, nationwide events in dealerships, and through dealer-specific communications and tool kits.

Brand Connection:

  • ‘Preferred brand’ score doubled
  • Significant rise in spontaneous brand awareness despite most modest spend in category
  • Significant rises in overall market share

Brand Commitment:

  • Overwhelming increase in enquiries from car buyers
  • Huge boost to sales resulting in Suzuki becoming the 2nd fastest growing car brand in the UK