CASE STUDY: CREATING A FOLLOWING TO BOOST BRAND EQUITY AND MARKET SHARE,

By breaking category norms and injecting positivity and fun into a competitive and generic category

SUZUKI

In the homogenised automotive category Suzuki needed to break the mould. At the heart of our creative was a core product truth: Suzuki cars are unashamedly great value and great fun to drive. Our creative platform, “Enjoy The Ride”, rolled out across ATL, Digital, Social and CRM with distinctive creative that brought the fun to life. The fun was amplified via a partnership with Ant and Dec’s Saturday Night Takeaway, Gogglebox sponsorship, nationwide events in dealerships, and through dealer-specific communications and tool kits.

Brand Connection:

  • ‘Preferred brand’ score doubled
  • Significant rise in spontaneous brand awareness despite most modest spend in category
  • Significant rises in overall market share

Brand Commitment:

  • Overwhelming increase in enquiries from car buyers
  • Huge boost to sales resulting in Suzuki becoming the 2nd fastest growing car brand in the UK

WHAT OUR CLIENTS SAY

“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”

Steven Glass, Head of Customer Marketing

Yorkshire Building Society

WHAT OUR CLIENTS SAY

“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”

Michael Cockram, Marketing Director EMEA & APAC

Proximo Spirits (1800 Tequila)

WHAT OUR CLIENTS SAY

“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”

Odile Marriott, Global Chief Marketing Officer

Merisant (Canderel and Pure Via)

WHAT OUR CLIENTS SAY

“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”

Sian Rimmer, Marketing Director

DDD Ltd (Dentinox, Flourish, Snufflebabe and Blistex)