In the homogenised automotive category Suzuki needed to break the mould. At the heart of our creative was a core product truth: Suzuki cars are unashamedly great value and great fun to drive. Our creative platform, “Enjoy The Ride”, rolled out across ATL, Digital, Social and CRM with distinctive creative that brought the fun to life. The fun was amplified via a partnership with Ant and Dec’s Saturday Night Takeaway, Gogglebox sponsorship, nationwide events in dealerships, and through dealer-specific communications and tool kits.
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”
“Red Brick Road’s understanding of our audience and their ambition for our brand really impressed us – their strategic and creative thinking is really exciting.”
“Red Brick Road have a compelling proposition – with sharp strategic planning and agile creative deployment across channels. We’ve been impressed with their understanding of our business opportunities, and their appreciation of local market nuances.”
“RBR share our ambition to make our brands receive the fame they deserve. We’ve found their strategic and creative approaches encouragingly refreshing.”