Workspace’s purpose is to give businesses the freedom to grow – believing that given the right space, teams can achieve more. Workspace are Home to London’s Brightest Businesses and offer liberating spaces where businesses can shine – their unique portfolio of iconic London buildings provide a home for SMEs to express their own identity and grow their own culture in their own space.
Working closely with Workspace over the last 4 years, we continually adapted our social approach to ensure we remain at the forefront of what is possible. By creating clear content pillars and channel roles, we were able align our content output to wider business ambitions and objectives. Our content was designed to not only raise awareness of the incredible spaces, but to build a community that celebrates success across all Workspace properties.
In 2020/21 we broadened our scope to also include influencers, creating bespoke content revealing the hidden gems around every corner in London. The influencer activity features key properties, whether this is a new opening or to raise awareness of properties that have vacancies.
2020 alone saw us deliver over 750,000 organic impressions and over 30,000 engagements.
“Working with Red Brick Road was a really positive experience. The team were really great, we enjoyed our interaction and found they delivered high quality work on time whilst being very flexible to work with. The strategic work is outstanding and revealed so much about our brand. We’re very happy with the overall outcome and excited about unlocking its potential as we move to implement the creative direction.”
“Thanks to the Red Brick Road team for all your support and being a great extension of the Hilton team.”
“I love our new TV commercial, I think it is a fantastic representation of our new positioning. Well done to Red Brick Road for such a great job.”
“Red Brick Road are a joy to work with. Alongside their strategic, creative and commercial expertise, they quickly got to grips with our cause and need. They took the trouble to truly understand autism, and the challenges facing children and their parents in a Covid environment. We were blown away by their proposal and its execution. The outcome is a product that means so much to families having a tough time right now, as well as raising vital funds.”
“As a multi channel agency we find that they are able to provide a full range of support for our campaigns in house, making execution of activities quick and cost effective. The fact that their PR team specialise in Food and Drink means that they have excellent reach in to right areas of the media and press, which is critical for a campaign to succeed in its objectives.”
“I’ve really been impressed with the way Red Brick Road have got to know us as a business – our goals and culture – and helped build a strong partnership.”