The New Playbook for Profitable Partnerships
30-minute Webinar | Wednesday 14 October, 1pm
Katie Rispin and Ben Mitchell will introduce Red Brick Road’s new framework for identifying partnerships that can build profitable outcomes and real business benefits, while filtering out those likely to dilute your message or drain your budget.
They’ll put the model to the test using real partnerships across brands, creators, media, events and purpose-led organisations. Through standout successes and cautionary examples, they’ll explore what separates partnerships that deliver commercial and brand value from those that simply cost money.
What you’ll take away:
- A new framework for thinking about mutually beneficial partnerships
- What to look for in a partner that could strengthen rather than dilute your brand
- Why credible external voices matter as AI reshapes brand discovery
- The principles behind a focused, costed partnership roadmap
Who it’s for: Senior client-side brand builders, PR, social and communications leaders responsible for brand partnerships, collaborations and activations.