Celebrating Pride with Hilton

With Hilton’s incredible drive to help make the world a more inclusive place, they celebrated the 50th anniversary of Pride in the UK by joining the Pride in London parade on Saturday 2nd July – lead by their very own ‘Pride Squad’ host – Aftab Pathan.

Celebrating Pride with Hilton

As the Pride in London march was drawn to a close, they held an exclusive After Party at the Trafalgar St James London, Curio Collection by Hilton, joined by many of the LGBTQ+ community, partners such as Pride Life and the incredible Kitty and Crystal for a whole lot of “Yas Queen!”, overlooking London’s spectacular skyline.

At Red Brick Road, we are so proud to have supported the Hilton team in this, creating the ‘Hilton With Pride’ concept and visuals, producing the merchandise worn throughout the parade and collateral for the event – joining them as an agency partner and seeing it all come to life on the night was incredible! To carry on the celebrations, our award-winning Hilton Unlocked email programme is having a very special Pride Takeover in July – to mark the event and take a look at the incredible work the Hilton team continue to do.