Red Brick Road have created Ginsters first TV campaign in 5 years in celebration of its Cornish roots
Red Brick Road have created Ginsters first TV campaign in 5 years, bringing the brand back to the nation’s screens with a celebration of the Cornish roots that make Ginsters the fantastic brand they are.
Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, 30 second ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of Cornwall and the deliciousness of Ginsters’ products. It was inspired by Ginsters’ heritage and stars the hero of the Ginsters range, the Cornish Pasty.
The ad will roll out across TV channels, including the ITV network, Channel 5 and Sky, in a month-long campaign from 1stOctober and will reach 18.3 million households. 68% of adults are expected to see the advert at least once.