RED BRICK ROAD LAUNCH NOMO’S NEW ‘NICE LIST’ CHRISTMAS CAMPAIGN AS UK’S NO.1. VEGAN AND FREE FROM CHOCOLATE BRAND CONTINUES TO INSPIRE TOGETHERNESS
Red Brick Road has launched NOMO’s Christmas campaign this week with the launch of its ‘NOMO Nice List’.
Inspired by NOMO’s brand proposition that chocolate should be for everyone, the integrated campaign found Cardiff to be the nicest city in the UK based on its resident’s good deeds.
To celebrate, NOMO’s Blue Santa – who has established himself over the past two years on NOMO’s Christmas packaging – visited Cardiff Foodbank to deliver 8,000 NOMO products in recognition of Cardiff’s kind community. Cardiff’s Lord Mayor accepted the donation from Blue Santa on behalf of the city, where food donations are much needed.
The campaign is running across social channels and has already generated national coverage. It comes as NOMO, the UK’s number one vegan and free-from chocolate, continue to hero the importance of its chocolate that can be enjoyed by everyone regardless of dietary requirements.
