Red Brick Road launches new campaign for Blistex

Red Brick Road have created a new campaign for Blistex that celebrates lips

Red Brick Road have created a new campaign for Blistex that celebrates lips. Blistex wants to be known as the go-to brand for all things lip health and lip care, combining scientific expertise with beauty benefits. The new consumer facing creative platform is encapsulated in the line ‘Really Into Lips’: Blistex is really into moisturising, protecting, soothing, softening.

The campaign is running across Print, Digital display, web and DOOH, including major train stations Liverpool Street, City Thameslink, Cannon Street, Blackfriars and Fenchurch Street.