We are excited to be working with Age Partnership this year. It is a financial services organisations dedicated to the over 50s. We look forward to creating a new brand vision and purpose, as well as a new visual identity and tone of voice.
Age Partnership are the first port of call for over 50’s finances in the UK, providing a range of liberating finance solutions, including Equity Release, which enables home-owners to release equity in their homes.
Red Brick Road’s work includes a clear brand vision, updated brand purpose, and new brand values that talk to the diverse needs of today’s 55+ audience – an audience that is often overlooked and underserved by mainstream financial companies.
With the current economic situation and cost-of-living crises, new solutions are needed, and Age Partnership are the later-life experts at finding the best outcome for this audience’s financial situations.
Following an audit of the current Age Partnership brand world, RBR have evolved their visual identity including an updated logo, colour palette and tone of voice.
The RBR work is currently being implemented within Age Partnership’s business with the new identity and a new website, designed by Enjoy Digital, going live early in the New Year.
Red Brick Road appointed for brand strategy and identity project by Age Partnership
