We drove consideration for Post Office’s in-brand multi-carrier offering with marketplace sellers by launching its Post Office Pros campaign in partnership with eBay, Buzz Feed and founder of Mr MoneyJar. We used insight from new research and co-created content with ambassadors and influencers to help mentor, inspire, inform, and support people taking on side hustles as the cost-of-living crisis rumbles on via earned and shared channels.

And finally, we drove brand footfall and mails revenue by creating news angles around Christmas posting dates. We used a countdown strategy to create a sense of drama and urgency to drive people in branch to post their Christmas cards and presents to avoid disappointment.

This rounded off the year with over 2,200 pieces of coverage, including publications such as The Guardian, The Telegraph, and MailOnline.