Driving brand awareness at a global scale.
Whitley Neill Gin Makes Their TV Debut With £5m Campaign From Red Brick Road
We have created a new global campaign for Halewood Artisinal Spirits’ Whitley Neill Gin to bolster brand awareness in the festive period. Running across the UK, USA and Canada, the campaign focuses on the brand’s Original Dry gin and Rhubarb and Ginger expression, and comes as part of a wider campaign to build awareness and educate consumers about the ideal way to enjoy its portfolio of flavours.
The campaign was produced by our in-house production team Ruby, it ran across Press, OOH, Digital and Social.
Whitley Neill Gin and Red Brick Road launch the brand’s latest global campaign this week with the TV campaign debuting in Coronation Street on 25th October 2021. The campaign will introduce Whitley Neill Gin’s new global positioning, “Inspired by the world, distilled in London”.
The campaign acts as a celebration of the brilliantly British heritage of Whitley Neill, the only London gin brand that is distilled in the city of London, and of founder and 8th generation distiller Johnny Neill’s pursuit of flavour inspiration from around the world from which he has created the unique and innovative flavoured gins which are synonymous with Whitley Neill Gin. The campaign will drive brand awareness whilst also capitalising on the brand’s achievement of being named the UK’s most loved gin* and the UK’s number #1 selling premium gin**.
Created with Odelay Films and Ruby @ Red Brick Road, the campaign features 5x TV ads and a cinema campaign voiced by Billie Piper, as well as a fully integrated suite of print, outdoor and social assets which hero the brands core 4 variants: Whitley Neill Original Dry Gin, Whitley Neill Blood Orange Gin, Whitley Neill Raspberry Gin and Whitley Neill Rhubarb and Ginger Gin.
The campaign will launch on TV and Cinema in w/c 25th October and be rolled out across Print, Outdoor, Social and Digital across UK, USA, South Africa, Canada and Australia.
James Stocker, Marketing Director at Halewood Artisanal Spirits, said “It’s been a great year for Whitley Neill Gin, as we have moved to our new home at the City of London Distillery, whilst also seeing strong sales and numerous award wins. Now, we continue to drive awareness for the brand, working alongside the fantastic team at Red Brick Road to create our biggest ever ad campaign and first TV appearance. We’re really happy with what we have achieved on this, and very much look forward to it rolling out on screen over the coming months”.
CEO of Red Brick Road, David Miller, said “we are hugely proud to be supporting Halewood Artisanal Spirits in creating a Following for Whitley Neill Gin as they get set for their next stage of growth. This ambitious campaign includes 5 different TV ads voiced by the brilliant Billie Piper, over 40 print and OOH assets as well as a global identity that can establish Whitley Neill Gin as the UK’s Most Loved and UK’s Number #1 Selling Premium Gin brand. It is a brilliant brand to be partnered with and we can’t wait to see where the wonderful world of Whitley Neill goes next”.
All media is being handled by The Village.
*Savanta, Brand Vue Survey, 2021
**Nielsen Scantrack MAT Value, 17.07.21
We were immediately drawn to the story of founder, Johnny Neill, who travels the world to find wonderful flavours for his family of gins. Our positioning of Inspired by the World helped us tell this in an enlightening way.
For our first campaign we shared the truth that of all the gins out there, only Whitley Neill is actually distilled in the City of London. It’s a true London Gin.
And this became our creative story, only Whitley Neill gins are “Inspired by the world, distilled in London”.
The global integrated campaign includes 5 TV adverts and a cinema spot voiced by Billie Piper, plus digital, print, OOH, radio and social media advertising. Running across the UK, USA, South Africa, Canada and Australia.
