For Deezer, our remit is centred around elevating Deezer’s leadership position and building their brand reputation in the UK and US via PR.
In addition to Deezer breaking even for the first time and appointing a new CEO, Deezer has taken a strong stance on the rise of AI within the music industry, which has been a particular strategic focus for the platform. Red Brick Road has worked closely to elevate Deezer’s announcements on this topic, from the rollout of Deezer’s AI detection tool in January 2025 to the rise of AI music being used for fraud, and Deezer announcing that they were tagging AI albums on the platform. By securing multiple high quality pieces of coverage for Deezer around this topic, and newsjacking onto prevalent AI music stories such as The Velvet Sundown, Deezer has been able to cement the market leader when it comes to AI in music.
Coverage highlights include BBC News, The Times, The Guardian, The Financial Times, Wired, Forbes, The Independent, Associated Press, MailOnline, TechCrunch, TechRadar, The Verge, Billboard, Fast Company.”
