We’re proud to announce that Red Brick Road has been awarded IPA CPD Gold Accreditation for 2024 and for the 2nd year running. This recognition celebrates our deep commitment to continuous professional development and highlights the relationship between a culture of learning and business success. For Red Brick Road, this isn’t just an industry accolade; it’s a powerful reflection of the creativity, curiosity, and ambition that threads together everything we do.
Our CPD programme stands apart for its creativity, inclusivity, and commercial focus. Over the past year, we’ve embedded learning into the core of our agency culture. From regular peer-to-peer sessions like ‘Well Fed’ and ‘Well Red’, to work exploring how AI can fuel growth, we’ve ensured that development opportunities are both accessible and impactful for every Roadie.
Some key highlights from our year are;
212% ROI generated from peer-to-peer training
139% ROI in new business generated from in house produced insights and learnings
23 new qualifications achieved across the agency
A total of 995 hours of learning against 606 required hours for the year. Nearly double the amount of required hours.
The judges praised our senior leadership for their hands-on involvement, the strategic clarity of our development goals, and our innovative approach to capturing and applying learning. They described the submission as ‘a vibrant, well-evidenced’ example of how CPD can be a genuine driver of commercial growth.
“We are so pleased and proud to announce that for the 2nd year running, we are one of a handful of agencies to be awarded IPA Gold, through a culture of learning, and our commitment to professional development. Thank you to the IPA for awarding us IPA Gold and to all our Roadies at Red Brick Road.“ Amy Breakell
While we’re proud of what we’ve achieved, we’re not standing still. In 2025, we’re focusing on deepening the impact of our learning through even greater attention to effectiveness. That means increasing the uptake of strategic qualifications, improving how we measure cultural and commercial outcomes, and evolving our induction and appraisal processes to stay fresh and impactful.
Winning IPA Gold has given us renewed energy – not just to continue learning, but to push our thinking further. We’re excited for what comes next and grateful to every Roadie who made this possible.
