We were tasked with driving enrolments by showcasing the immediate benefits of the Hilton Honors loyalty programme, during the wider Hilton Sale period.
In the European travel market, where customer loyalty is competitive and talk of earning elusive points turns people off, Hilton Honors were looking to drive relevance with their key audiences. These travellers are engaged with loyalty programmes but may not recognise Hilton Honors as being right for them. The brand set out with a clear mission: to boost enrolments by showcasing the real and immediate benefits of being a member.
The campaign, live across Meta platforms and Acast podcasts from 25th June to 31st August, meets customers where they already are – scrolling, listening, and looking for value. Through a mix of paid social, podcast adverts, and sponsored podcast reads, the message is simple but compelling: Hilton Honors members get access to incredible, extra-special discounts during the Hilton Sale period. With the aim of not only boosting awareness, but relevancy for Hilton Honors, the brand have worked with 3 of the UK’s most popular content creators: Nearly Parents with Sophie & Jamie Laing, Therapy Crouch with Abbey and Peter Crouch, and The Football Ramble.
But it’s not just about saving money for travellers. The campaign also taps into a sense of excitement and exclusivity at Hilton Honors, encouraging customers to enter a competition for the chance to win a 3-night stay for 2 at any Hilton hotel worldwide, adding an extra layer of incentive to sign up and engage.
