Filmed remotely during lockdown, our first TV ad for Pure Via, the natural sweetener brand has successfully launched into French and Belgian markets. This comes after a global brand repositioning that was supported with work on a revamped brand identity. The strapline ‘Pure Via. Pure Pleasure.’ highlights the product benefits of the natural sweetener, you can still enjoy sweet treats without needing to add sugar. The TVC is performing well in both markets for France and Belgium.