This Halloween, to promote 19 Crimes’ limited-edition glow-in-the-dark wine bottle labels, we set out to get the brand talked about in the most unconventional way possible. So we invited guests into a candle-lit Victorian townhouse for an alternative kind of matchmaking. And yes, for anyone who’s ever been ghosted, this was a chance to finally meet a ghost on your own terms!
Instead of connecting singles with each other, our psychic hosts paired them with the spirit world itself. Ghostly readings, eerie encounters and the exclusive 19 Crimes Halloween bottles set the tone for a night of dark humour, supernatural thrills, and rule-breaking fun.
The result? A completely sold-out experience, 40+ pieces of national coverage, and nearly 200 million reached, with Londoners lining up for a dating event unlike anything they’d ever tried before.
19 Crimes’ Read & Buried proved that when you’re bold enough to break the rules, unforgettable things happen.