The New Playbook for Profitable Partnerships 30-minute Webinar | Wednesday 14 October, 1pm Katie Rispin and Ben Mitchell will introduce Red Brick Road’s new framework for identifying partnerships that can build profitable outcomes and real business benefits, while filtering out those likely to dilute your message or drain your budget.   They’ll put the model to the test using real partnerships across brands, creators, media, events and purpose-led organisations. Through standout successes and cautionary examples, they’ll explore what separates partnerships that deliver commercial and brand value from those that simply cost money.   What you’ll take away:   A new [...]

byAmazon launches "Amazown Label" with OOH campaignAmazon recently announced that customers in parts of London can now order fresh, perishable groceries with their Same-Day Delivery service. That means household staples like headphones, batteries and nappies can now share a basket with bananas, milk, eggs and a wide range of everyday groceries — all delivered to the door within hours.To help raise awareness of this, we've partnered with byAmazon, Amazon's own-label grocery brand, to launch a new OOH campaign putting its fresh groceries front and centre.The campaign is the latest expression of byAmazon's "Food Too, Who Knew?" brand platform, our Red [...]

Launching the Quiet Revolution with GS1 UK GS1 UK, the standards body behind the barcode, has launched a new self-serve QR code generator, making it easier for brands to create QR codes powered by GS1 standards. Designed to support smaller brands and SMEs, the new capability helps more organisations prepare for the next generation of barcodes. To support the launch, Red Brick Road have developed an integrated campaign called the Quiet Revolution introducing the initiative to a wider audience and bringing the capabilities of QR codes powered by GS1 to life. The launch comes as QR codes powered by GS1 continue to [...]