Launching the Quiet Revolution with GS1 UK GS1 UK, the standards body behind the barcode, has launched a new self-serve QR code generator, making it easier for brands to create QR codes powered by GS1 standards. Designed to support smaller brands and SMEs, the new capability helps more organisations prepare for the next generation of barcodes. To support the launch, Red Brick Road have developed an integrated campaign called the Quiet Revolution introducing the initiative to a wider audience and bringing the capabilities of QR codes powered by GS1 to life. The launch comes as QR codes powered by GS1 continue to [...]

The Blandemic Written by Ben Mitchell, Head of Strategy at Red Brick Road Distinctiveness is all around us, but it’s not brands who are nailing it What caught your eye recently? Was it the Russian couple scaling the Empire State Building, unfurling a large banner and then getting engaged? Maybe it was Japanese tennis player Naomi Osaka arriving in a dazzling white kimono on her first day at Wimbledon? Or even the amazing Norway football fans doing the Viking Row in Dallas, Miami and beyond..? Well, that’s what Distinctiveness looks like. Unique, original, full of personality, spellbinding. And that’s what [...]

Skipton Building Society has been shortlisted at the 2026 Marketing Week Awards We're delighted to announce that our work with Skipton Building Society has been shortlisted at the 2026 Marketing Week Awards in the Excellence in Financial Services category. Together, we've helped reposition Skipton around its founding principle of fairness, transforming its 170-year heritage into a distinctive brand platform. Through Founded on Fairness, we've shone a light on the everyday unfairness people experience in financial services, positioning Skipton as the fair Building Society and a compelling alternative to the high-street banks.  The campaign has broadened Skipton's appeal amongst younger audiences and helped grow membership among under-40s, showing the impact a [...]