Last week we transformed our local pub, the Sutton Arms, into the ‘Santa Arms’ to bring Islington residents together – at a time of year where loneliness hits the hardest. In partnership with Age UK Islington, we treated local guests to live music, drinks, mince pies and gifts. And enjoyed lots of brilliant conversation! Supporting our local community has always been incredibly important to us, so helping residents in this way and donating to Age UK Islington has made it a Christmas we’ll cherish for a long time. Season’s greetings from everyone at RBR. [...]

We’re thrilled to announce that NOMO was not only shortlisted at the 2025 DMA Awards for Brand Building, but also won an award in the Social Media category. NOMO has evolved from an allergy-sufferer ‘free from’ brand to a mainstream chocolate category contender by converting a whole new audience. Driven by the cultural insight that our world has never been more divided, NOMO brings people back together through the creative and strategic idea ‘United in Chocolate’. This has been activated through three years of committed Social & PR. The brand grew from £8.9m in sales value in 2022 to £16.1m [...]

Industry thought leader, BITE, asked Ben Mitchell, Chief Strategy Officer at Red Brick Road, whether it's time to redefine what it means to be a challenger brand. Adam Morgan’s original challenger principles still hold true. But they have been misinterpreted and misapplied over time. ‘Challenger’ has become a vague term, often now translating into a ‘personality play’: brands simply embracing the superficiality of a ‘lighthouse identity’. Salience and strength of personality matter, of course, but that’s hygiene in the modern communications landscape. At its heart, ‘being a challenger’ is a strategic business decision, not simply a superficial behaviour. Challengers’ substance [...]