NOMO began as a beloved staple for the UK’s 4 million allergy sufferers. The challenge was to make it a chocolate brand for everyone.
Red Brick Road has been NOMO’s social and PR partner across a four-year journey to do exactly that. Our work spans the full picture: social strategy, organic and paid content creation, channel management, Influencer and PR, built around a single, defining idea.
In a world growing more divided, politically, culturally, even at the dinner table, NOMO had a genuine and authentic role to play. Food had become a source of friction; diets were splitting households, and the joy of sharing had quietly disappeared. NOMO existed for exactly the opposite reason.
That tension became the Red Thread idea: United in Chocolate, a joyful rejection of food divisiveness, aimed at an 18-million-strong audience of ethical lifestylers who were open to change, but needed a reason to care.
Four years of committed social content, influencer and PR work compounded into something bigger than a campaign. NOMO didn’t just reach a new audience. It won them over.
We’re delighted the work was award-winning at the 2025 DMA Awards, earning Best in Category recognition across both Social and Brand Building.