Hilton GTM: Re-engaging our Hilton Honors members through targeted digital communications
We launched a targeted digital campaign designed to re-engage existing Hilton Honors Members across the UK, reminding them of the benefits they already love and encouraging them to book direct for the best value with the Hilton Sale.
Focused on channels where travellers are already primed and in-market, the campaign delivered tailored messaging through TripAdvisor native formats, Demand Gen, and Meta placements. By reaching members at key moments in their planning journey, we reinforced the advantages of booking direct, from exclusive Member rates to flexible options and Points-earning opportunities.
This strategic, benefit-led approach ensured booking direct was our Members first choice and the Hilton Sale stayed top-of-mind, driving both engagement and direct bookings among Hilton’s most valuable audience.